Kerala, is now an all weather tourist hotspot. The state Tourism Department is all set to promote Global Awareness campaign to promote MICE tourism ( meeting, incentives, conference, exhibitions) promoting withdrawal of liquor ban as it widely liquor ban decreased the popularity of the state as MICE.
The meating is all about how how tourism industry generally felt that tourism policies should hold good for least 5 years."Targets should be set, and the implementation of various aspects of the policy should also be subjected to regular monitoring and supervision," Mr Iyer said.
The tourism minister Kadakampally Surendran mentioned many points as-"MICE tourism has opened up infinite possibilities for tourism in the state but the policies of the former government had played spoilsport," tourism minister Kadakampally Surendran said.
"MICE tourism will go a long way in tackling the crisis in the tourism sector," the minister said.
"Water sports, golf and casinos that were in the wish list of foreign travellers should be set up at any cost," Mr Iyer said. The minister, however, was sceptical about giving in to the wishes of foreigners.
"We need to create a unique Kerala experience," he said. Mr Iyer also raised the militancy of trade unions in the state.
"Such issues have dampened the state's MICE tourism potential. Demonetisation and the liquor ban imposed by the former UDF government had also affected MICE tourism in the state," he added.
It is decided a digital platform should be created in order to promote MICE tourism "A blog should also be created for the internet promotion of MICE tourism in the state," said Anish Kumar, the president of ATTOA.