To give it a further boost, West Bengal tourism department has taken an elaborate promotional plan for the northern corner of the state as a part of its international travel mart 'Destination East'.
"Among all sectors of trade and commerce, tourism business has been one of the deepest sufferers of the situation. Now it is the time to turn around," said tourism minister of the state Gautam Deb.
"Under Destination East travel mart, a special promotional initiative has been chalked out to showcase Darjeeling hills and adjoining foothills to the international travel trade representatives," He added.
"Their first-hand experience will be the confidence builder for travels from their respective locations to Darjeeling as well as the entire eastern Himalayan region," said veteran travel consultant Raj Basu.
Destination east is a joint endeavor of state tourism and Confederation of Indian industries to showcase and promote new and non-conventional to international buyers. Beginning in 2010 with 30 representatives from south Asian countries only, the travel mart will have 102 visitors from 30 countries in 2018.