The Ministry of Tourism, Government of India, took a great step to promote Indian tourism via India's Luxury Trains keeping in mind the importance of Social Media as an effective tool for destination branding and marketing, is organizing a Social Media Key Influencers' Campaign "The Great Indian Blog Train" involving bloggers and their communities from all across the world, who have been invited to travel in the Luxury Trains operating in different States.
Around 60 Bloggers from 23 countries including India will be traveling on a week-long journey in royal luxury trains, i.e Palace on Wheels, Maharaja Express, Deccan Odyssey and Golden Chariot in groups of 15 Bloggers on each train.
In order to give a boost to the promotion of India's Luxury Trains, Smt. Rashmi Verma, Secretary (Tourism), Suman Billa, Joint Secretary (Tourism) and Meenakshi Sharma, Additional Director General (Tourism), Ministry of Tourism, Government of India and other officials of the Ministry of Tourism, Government of India visited the Safdarjung Railway Station today for an interaction with the domestic and international Bloggers and see them off on their journey on the Palace on Wheels.Really a super step of the Indian government to promote Indian Luxury Trains on social media.
Indian tourism industry focus to Promote rail tourism in the country. As the Rail department asked its zonal its zonal arms and public sector undertakings to outsource their ticketing and catering works to IRCTC and concentrate on branding.
“In a letter on January 3, Railway Board chairman Ashwani Lohani has asked all zonal railways to promote the brand of rail tourism on select routes.
Lohani has also asked rail PSUs such as Indian Railway Finance Corporation and Ircon International, and zonal railways to give the catering contracts for all events, seminars and programmes held outside rail premises to IRCTC, the railways' catering and tourism arm.”
He has asked them to identify tourist and luxury trains and brand them both on the interior and exterior. He addressed one of the major objectives of the travel community which said that the running schedules of such trains were not made clear. In order to cut down on delays, the board has now entrusted the Director, Coaching as the nodal officer for luxury trains.
The executive can now be directly approached for approval on any scheduling issues, instead of the zonal railways.
Sources say that the board now take initiative to promote rail tourism seriously with state tourism departments.