Thailand Tourism Authority has launched its new marketing concept 'Open to the New Shades of Amazing Thailand' in India. The campaign focused on attracting more visitors to Thailand. Discover new perspectives on existing attractions and including unique experiences in new tourist attractions.
In his product presentation, Tanes Petsuwan, TAT Deputy Governor for Marketing Communication said, "The Open to the New Shades concept is about asking visitors to 'open' their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand."
The campaign will introduce brand-new products to visitors, or reveal a new destination to explore Thailand. To target specific customer like Luxury Travel, Weddings and Honeymoon visitors, Female Travellers and Families. Also targeted are university students and newly working women.