With an aim to promote Sri Lanka as a preferred destination for Indians, Sri Lanka tourism board of the country, promote Sri Lanka tourism digital campaign in India. The national embark on a major digital marketing campaign spending USD 700,000 exclusively for India this year.
According to Sutheash Balasubramaniam, Managing Director of Sri Lanka Tourism Promotion Bureau, they have already floated bids for the campaign and are in the process of finalizing the proposals to start the digital campaign latest by April or May this year.
"We believe that the potential of the Indian travel market is yet to realize in terms of attracting longer stay and higher spending travelers. It is our fervent hope to make Sri Lanka the most preferred destination in Asia for Indian travelers," he said.
Chitranganee Wagiswara, High Commissioner of Sri Lanka in India proposed advancing India and Sri Lanka as double goals as a component of a movement bundle.
" Governments can loan bolster, it is the duty of private industry to configuration travel bundles joining the two India and Sri Lanka. " She said in her current gathering with India's Tourism Minister, KJ Alphons.
Sri Lanka Tourism will be participating at the SATTE 2018 (South Asia's travel and tourism exhibition), with 52 travel agents and hoteliers.
Source: travel biz monitor