Archive February 2018

Thailand Tourism Authority has launched its new marketing concept 'Open to the New Shades of Amazing Thailand' in India. The campaign focused on attracting more visitors to Thailand. Discover new perspectives on existing attractions and including unique experiences in new tourist attractions.

In his product presentation, Tanes Petsuwan, TAT Deputy Governor for Marketing Communication said, "The Open to the New Shades concept is about asking visitors to 'open' their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand."

The campaign will introduce brand-new products to visitors, or reveal a new destination to explore Thailand. To target specific customer like Luxury Travel, Weddings and Honeymoon visitors, Female Travellers and Families. Also targeted are university students and newly working women.

Source: Aninews

Maharashtra announces to built its first Hyperloop route in India between Mumbai to Pune.
Virgin Hyperloop One Chairman and founder Sir Richard Branson announced the Framework Agreement in the presence of Hon'ble Prime Minister Narendra Modi and Chief Minister of Maharashtra Devendra Fadnavis to begin the development of the route.

Richard Branson Said, "Virgin Hyperloop One can help India become a global transportation pioneer and forge a new world-changing industry."

"I believe Virgin Hyperloop One could have the same impact upon India in the 21st century as trains did in the 20th century. The Pune-Mumbai route is an ideal first corridor as part of a national hyperloop network that could dramatically reduce travel times between India's major cities to as little as two hours," he added.

The Hyperloop route will connect Mumbai and Pune, link central Pune, Navi Mumbai International Airport, and Mumbai in 25-minutes connecting 26 million people and creating a thriving, competitive megaregion.

Source: Deccan Chronicle

Navi Mumbai International Airport will handle six crore passengers annually.
Projected to be largest Greenfield airport in India. Narendra Modi, Prime Minister of India, inaugurated the airport the fourth terminal of Jawaharlal Nehru Port Trust (JNPT) in the presence of many big names like Vidyasagar Rao, Governor of Maharashtra; Devendra Fadnavis, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road, Transport & Highways Shipping and Waterways, River Development and Ganga Rejuvenation, Government of India; P Ashok Gajapathi Raju, Minister of Civil Aviation, Government of India; Dr GVK Reddy, Chairman and Founder, GVK; and other dignitaries.
"Navi Mumbai International Airport will be boon to the CSIA airport in Mumbai which today handles traffic equal to the traffic of entire nation 25 years back and is already saturated in terms of capacity.

Gadkari commented , "Costing INR 8,000 cr, JNPT's fourth terminal will further boost India's trade activities, especially on the international level through seaways. JNPT already contributes 54% of port traffic in the country. This terminal is a boon to Maharashtra and Konkan region as it will also provide employment to 1.25 lakh people in these regions. Further, the government is planning to handle traffic activities for this port through seaways thereby reducing traffic in Navi Mumbai area and be cost effective too. Also, the government is working on developing seaways to connect to Navi Mumbai International Airport from Mumbai."

Modi added that seaway plays a very important role in international trade activities and development of ports like JNPT is a sign that the present government is working towards opening doors of trade for the world and boost country's economy.

Source: travel biz monitor

Government to transform Telangana into a major tourism hub. The state to host ‘Telangana Tourism Conclave 2018’ three-day event in the state.
The tourism secretary B Venkatesham on 19 February said -

“A day would soon come when one can find Telangana State as a major destination in the tourism map,” the government was moving ahead with plans to develop heritage tourism, IT Hub, Pharma hub, medical tourism, adventure tourism he added.

He also talks about “the government plans, to develop the tourist places commercially along the lines of Hong Kong, Singapore, and France. To increase business by attracting foreign tourist.A foreign tourist does not hesitate to spend even Rs one lakh whereas, the domestic tourists spend less”

 ‘Telangana Tourism Conclave 2018’ host by FTAPCCI president G Srinivas said. The event would be organized for three days between June 28 and June 30. Focusing on travel education, travel business development. business to business meetings.

Source: The Hans India

After executing a series of strategies for Kashmir tourism promotion in India, the J&K Government plans to host nearly 700 Indian tourism players to attract more tourists to Kashmir.

The government, in collaboration with the Travel Agents Association of India (TAAI), will bring tourism agents and aviation players from March 25 to March 29 to the Valley.
Zahoor Qari, chairman of TAAI's J&K chapter, told Kashmir Reader that the main aim is to tell the convention's invitees about the reality of the Kashmir Valley, which is in contrast to the wrong reportage done by Indian national news channels and newspapers.

“Among the delegates, we have players who have never been to Kashmir but have settled for its image as constructed by the Indian media. We want to tell them the reality that Kashmir is not what you see in Indian media,”

Last year, Kashmir Tourism players were left despondent with the state's hitting a palpable low in tourist arrivals. Their main strategy has been to dispel wrong notions of Kashmir in the states of India, a strategy to be adopted by the Government of India's special representative Dineshwar Sharma. As Kashmir always focused on Indian tourists than foreign for tourism growth. In the report it is mentioned the tourism industry players from all across  India will meet in March to host the event.

It is certain that this step will encourage the travelers to explore heaven on earth. It will definitely boost Indian tourism industry.

Source: Kashmir Reader