Archive February 2018

Ministry of Tourism has announced 2018 as the year of Adventure Tourism.
Jenu Devan, Managing Director and commissioner of Gujarat Tourism, said we are promoting Gujarat in a big way with some upgradation of existing facilities and introduction of new tourism concepts. Report state that, during the discussion the Gujarat Tourism Minister talk about the recently launched ‘Border Tourism’ on December 16 at Nadabet Border in Banas Kantha district,

He Said,  "the response rate toward border tourism is really well hence, we are planning to start the international Buddhist circuit, Dandi heritage zone, and a solar energy village" 

Out of them, 98 percent were domestic tourists and two percent were foreign tourists. He added

The USP lies in the festivals which include the Rann of Kutch jamboree, Navratri, and the kite-flying festival. Attracting a lot of domestic and foreign tourists. Now, we have identified seven big golf courses and documenting our birds to develop niche tourism.
Gujarat Tourism Ministry decided to soon promote International Buddhist circuit, Dandi heritage zone as it will show complete about Mahatma Gandhi presence.

Source: Daily Pioneer

Digital Travel Summit APAC 2018 - The leading three - day digital event for travel, hospitality, and leisure, help to take travel and tourism industry to a next level.While in the past, all efforts were focused towards getting a customer to book immediately, the new-age digital strategy extends beyond the initial touch-point. The summit starts from  17th April to 19th April at the Resorts World Sentosa in Singapore.

Summit APAC 2018 will help participants learn how to take their digital, e-commerce and customer experience strategies to the next level with enhanced personalization at every point. Many prominent personalities of the travel industry will participate.

“Suren Ratwatte, CEO SriLankan Airlines, Grant Colquhoun, Senior Director of Account Management Asia-Pacific at TripAdvisor, Jane Jie Sun, CEO at CTrip, and Christophe Chavry, Head of Digital Commerce Experience E-commerce at Cathay Pacific, among others”

It will help participants perfect customer experience, creating a seamless cross-device UX for customers' evolving shopping habits.Through sessions, participants will also discover content that provides differentiation and real customer engagement, understand how to execute an effective omnichannel marketing strategy that both delights customers and increases direct bookings, and master mobile marketing.

Source:Travhq

After the first edition of Abu Dhabi Week in Delhi and Mumbai in 2017, the second edition is all set to host this year in Kochi & Kolkata on February 16  and 23 respectively.

The three-day event is organized by the Department of Culture and Tourism - Abu Dhabi, to promote the cultural heritage of the Emirate in India. The event will start on February 16 in Kochi at the Jawaharlal Nehru International Stadium, Kaloor (Kochi)

After that, the exhibition will continue to host in Kolkata on February 23. Positioning Abu Dhabi as the ultimate destination for vacations, leisure travel, and weddings, the Abu Dhabi Week will offer an experiential mix of culture, art, entertainment, cuisine, and sports. It will also take guests on a virtual tour of the city in all its grandeur.

‘Abu Dhabi Week’ will offer variety of new experiences to its audiences including life-like encounters of Ferrari World Abu Dhabi, Desert Safari, and a glimpse of the majestic Louvre Abu Dhabi.

Speaking about Abu Dhabi Week, Mubarak Al Nuaimi, director, promotions and overseas offices, department of culture and tourism, Abu Dhabi, said:

"Owing to the growing levels of disposable income in the hands of Indian travelers, we believe that India is a crucial market with a potential to expand the tourist inflow in Abu Dhabi."

Source: The Hindu

The Ministry of Tourism, Government of India, took a great step to promote Indian tourism via India's Luxury Trains keeping in mind the importance of Social Media as an effective tool for destination branding and marketing, is organizing a Social Media Key Influencers' Campaign "The Great Indian Blog Train" involving bloggers and their communities from all across the world, who have been invited to travel in the Luxury Trains operating in different States.

Around 60 Bloggers from 23 countries including India will be traveling on a week-long journey in royal luxury trains, i.e Palace on Wheels, Maharaja Express, Deccan Odyssey and Golden Chariot in groups of 15 Bloggers on each train.

In order to give a boost to the promotion of India's Luxury Trains, Smt. Rashmi Verma, Secretary (Tourism), Suman Billa, Joint Secretary (Tourism) and Meenakshi Sharma, Additional Director General (Tourism), Ministry of Tourism, Government of India and other officials of the Ministry of Tourism, Government of India visited the Safdarjung Railway Station today for an interaction with the domestic and international Bloggers and see them off on their journey on the Palace on Wheels.Really a super step of the Indian government to promote Indian Luxury Trains on social media.



Source: Aninews 

Forget mountains, oceans, pebbled beaches and waterfalls. Mud tourism is a whole new concept to come close to nature mother earth, I bet you won't regret it.

"Mud tourism" is booming as visitors flock to see rooftops poking above the bubbling lake and life-size statues made of mud. Like all forces of Nature, earth — in its gritty, runny form — can give both great joy and great pain. It can relax and rejuvenate, it can get you into a party mood or leave you reflecting on the destruction it leaves in its wake sometimes.

The Daecheon beach is called Mud Square: for an entire week in July, The Boryeong Mud Festival is South Korea's biggest attraction for global tourists. Mud tourism is a whole new concept rising in tourism industry tourist all over the world comes to experience the different range relaxing and adventure activity.

Think concerts and air shows, rowdy bouts of mud wrestling, mudslides and mud obstacle races. While rowdy bouts of mud wrestling, slides, and obstacle races set the tone of the event, there are plenty of niches and relaxing experiences to have as well, like massages and mud baths.

Travelers across the world rejuvenate themselves by soaking themselves in mud, letting it dry all over them and then washing it off. In 2006, in a phenomenon commonly termed the "Lusi mud flow", mud just began spewing out of the ground in a paddy field and didn't stop.
“Such was its scale and speed that it began to be called a "mud volcano", though the cause is still under debate”.

Source: The Hindu